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 1961-4 Lecturer in Aesthetics at the University of Torino, Facoltà di Lettere e Filosofia and at the Politecnico of Milano, Facoltà di Architettura.
1966-69: Associate Professor of Visual Communication, Facoltà di Architettura, University of Firenze.
1969-71 Associate Professor of Semiotics, Facoltà di Architettura, Politecnico di Milano.
1969 Visiting Professor: New York University
1971-75 Associated Professor of Semiotics, Facoltà di Lettere e Filosofia, University of Bologna.
1972 Visiting Professor Northwestern University
1975 -. Full Professor of Semiotics, University of Bologna.
1975 Visiting Professor UC-San Diego
1976 Visiting Professor New York University
1976-77, 1980-83: Director of the Istituto di Discipline della Comunicazione e dello Spettacolo, University
of Bologna.
1977 Visiting Professor Yale University
1978 Visiting Professor Columbia University
1980 Visiting Professor Yale University
1981 Visiting Professor Yale University
1983/88 Director of the Istituto di Discipline della Comunicazione, University of Bologna.
1984 Visiting Professor Columbia University
1986/02 Director of the PhD Program in Semiotics, University of Bologna.
1989 -... President of the International Center for Semiotic and Cognitive studies, University of San Marino.
1989-95 Member of the CSEO (Executive Scientific Committee) of the University of San Marino
1990 Tanner Lecturer, Cambridge University.
1992/93 Professeur étranger, Collège de France, Paris.
1992/93 Norton Lecturer, Harvard University.
1993-98: Chair of Corso di Laurea in Scienze della Comunicazione, University of Bologna.
1996 Professeur étranger, Ecole Normale Superieure, Paris
1996 Visiting Fellow of The Italian Academy, Columbia University, New York.
1998 Goggio Lecturer, University of Toronto.
1999 - President of the Scuola Superiore di Studi Umanistici, University of Bologna.
2002 Weidenfeld Lecturer, Oxford University
2002 - President of the Istituto Italiano di Scienze Umane | 
